Leadership Team
Khaled Al Huraimel is the Group Chief Executive Officer of Bee’ah, and has served in this capacity since August 2009. Under his leadership, Bee’ah has transformed from a waste management company to a sustainability pioneer which is setting new benchmarks for quality of life across the MENA region.
Khaled has been the driving force behind Bee’ah’s vision for the future, facilitating the achievement of several remarkable milestones, such as building the first waste-to-energy plant in the Middle East through the Emirates Waste to Energy Company, a joint venture with Masdar. He established ION, the first sustainable transport company in the UAE; and founded Evoteq to lead digital transformation through the creation of disruptive, technological platforms.
Taking the helm when Bee’ah was in the preliminary stages of pursuing a zero-waste ambition, Khaled embraced this ambition and took it even further. He implemented state-of-the-art solutions and a unique approach to a circular economy, supporting Bee’ah to establish the UAE’s first fully integrated waste management complex and to achieve the highest waste diversion rates in the Middle East. From improving the quality of natural resources like air and water, to executing awareness initiatives for communities, Bee’ah has taken a holistic approach to environmental management under Khaled’s stewardship.
Khaled has led the diversification of Bee’ah’s portfolio, investing in ventures ranging from renewable energy, to healthcare, mobility, and technology, executing an all-encompassing master plan to raise living standards across the region. Championing the Middle East’s move towards green architectural solutions, Khaled is also overseeing the establishment of Bee’ah’s new headquarters. Designed by Zaha Hadid, the sustainable, net-zero energy building is slated be the smartest office in the region.
Prior to joining Bee’ah, Khaled held leadership roles at ENOC, Nakheel and Arabian Global Investments, using innovative insights to achieve remarkable results. He also founded several successful startups.
Khaled graduated with a Bachelor’s degree in Marketing, from King Fahd University, and an MBA from the University of Bradford. He also graduated from the Harvard Business School’s prestigious Senior Executive Leadership Program and the Dubai Leaders Programme at the Wharton Business School.
Patrick Samaha is the Chief Executive Officer at ArabClicks -a subsidiary of Morexa DMCC- and is responsible for the daily operations and business strategy of the company.
Patrick has over 25 years’ experience leading advertising and communication for global media networks and brands, driving growth both in the MENA region and internationally. Before joining ArabClicks, Patrick was Chief Commercial Officer at Sky News Arabia and Senior Vice President for Zee Entertainment, as well as serving as General Manager for Viacom’s Middle East office.
Patrick holds a Master’s Degree in Marketing and Communication from the ‘Sorbonne’ University in Paris.
Kobus Booysen is the Chief Financial Officer for ArabClicks, with specific focus on treasury, payments and risk.
Kobus has over 20 years’ experience in various financial and risk roles in the e-commerce and fintech industries. Before ArabClicks, Kobus served as the CFO for a multinational prepaid card issuer and a London-based EMI start-up. Previously, Kobus was the VP, Head of Customer Relations and Head of Client Finance and Treasury at MasterCard Payment Gateway Services. Before that, based in Montreal, Canada, Kobus was the CFO for a leading e-commerce and digital services provider.
Kobus holds an MBA specializing in Executive Management and a post graduate diploma in Business Administration from the School of Business, University of Cape Town, South Africa. His research thesis focused on cryptocurrencies, remittances, social innovation and financial inclusion.
